As the world’s largest franchisor of boutique fitness brands, Xponential Fitness has built an impressive portfolio of nine distinct wellness concepts, ranging from stretching and Pilates to cycling and yoga. With over 3,000 studios in operation and licenses for more than 6,250 locations across 49 U.S. states and 24 countries, Xponential has positioned itself as a springboard for entrepreneurs looking to succeed in the competitive world of small business ownership.
For many Xponential franchisees, the company’s multi-brand approach and comprehensive support system have been instrumental in their success. Chris Fichaud, an entrepreneur who started with a single Club Pilates unit, has since expanded to seven locations and acquired the master franchise for several European countries, credits Xponential’s blueprint for his growth.
Franchisees consistently praise the level of support provided by Xponential’s corporate team. Hayes Havener, an 11-year veteran of Pure Barre and CycleBar franchises in Florida, highlights the company’s step-by-step guidance and accessibility. Similarly, Rudy Klotsman, a Rumble franchise owner from New Jersey, appreciates the ease of following Xponential’s established processes and the availability of expert assistance.
Beth Georges, a multiunit and multi-brand franchisee with Club Pilates and Yoga Six locations in California, emphasizes leveraging Xponential’s specialized knowledge across various business functions. As a former university professor, Georges relies on the corporate team’s expertise in marketing, studio buildout, and overall business management to ensure her success.
However, franchisees quickly point out that owning an Xponential Fitness studio is the only possible path to success. As with any small business, hard work and dedication are essential. Georges cites data from the Bureau of Labor Statistics, noting that many small businesses fail within the first five years. Access to a multi-brand portfolio and robust franchisee support can make a critical difference in this challenging environment.
Successful Xponential franchisees share several key attributes and practices. Adaptability ranks high, with Georges advising entrepreneurs to embrace discomfort and learn from challenges. A willingness to learn, whether through formal programs or seeking advice from corporate team members and fellow franchisees, is also crucial.
Maintaining a strong customer focus is another essential component of success. Georges stresses the importance of understanding and anticipating customer needs, providing exceptional service, and staying attuned to shifts in the customer base.
Building a solid sense of community among fellow franchisees and within individual studio teams is also vital. Georges values her network of business owners who share experiences and offer mutual support. Equally important is developing a solid team within each studio, hiring talented individuals, and helping them achieve their goals.
As franchisees expand to multiple locations, delegating and empowering team members becomes increasingly critical. Georges acknowledges that owners can only do some things themselves as their businesses grow, making team development a top priority.
Ultimately, while Xponential Fitness’s multi-brand approach and corporate support structure can help aspiring fitness entrepreneurs overcome some of the challenges of small business ownership, success still requires hard work, adaptability, and sound business practices. As Georges advises, it also helps to build a business around a fitness practice that aligns with one’s passions. By combining a love for their work with the resources and guidance Xponential Fitness provides, franchisees can thrive in the dynamic world of boutique fitness.
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